It is most important that every business establish a positive image.   The first step towards this goal should be to develop a professional logo that is easy to read.  Also select colors that match your business personality.   A gardening business should use earth tones.  A fast food business should use bold, hot colors.  A ladies dress shop should use rich, sophisticated colors.  A surfboard shop should use wild, fresh colors.  The logo and colors should then   be used on all advertising, stationary, vehicles, building signs, employee uniforms, cups, bags, and hats.  The second should be to have a clean storefront.   make sure that there are no weeds, trash or peeling paint.  Keep the windows clean.  Never allow graffiti to remain on your building.  By following these steps, you will be well on your way to creating a positive business image.

Check back next month for more ideas.

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Last modified: Friday, August 13, 1999